**PRATHAM SHETTY**  
Product Manager | Mumbai, India 

# **EDUCATION**  

 	 	 	   
**Indian School of Business, India**  
LOGO: https://prodcd.isb.edu/media/5zdd3j2s/isb_identity_colour_rgb_positive.svg

## ***PGP*** 

**Narsee Monjee College, India**  
LOGO: https://nmcollege.in/images/nm_logo.png

## ***BBA*** 

# **EXPERIENCE** 

**IDfy, Mumbai, India** 	Aug 2022 to Apr 2026 

## ***Lead Product Manager for IDfy's OneRisk Platform***

* Led a 12-member cross-functional team to build IDfy's Risk Mitigation platform from zero to market — securing the first marquee client and enabling credit decisions on ₹200+ crore in loans within the first year.
* Led the cross-functional integration of multiple independent risk products into a single unified platform, consolidating the entire IDfy risk suite into one interface and eliminating context-switching for risk operations teams.
* Drove product discovery and post-sales improvements through direct client engagement, translating problem discovery conversations into roadmap priorities and accelerating adoption across a B2B customer base.
* Led a 5-member team to build IDfy's Anti-Money Laundering platform from the ground up, architecting a solution compliant with FATF standards and India's domestic AML regulatory requirements.
* Scaled AML to 40+ live clients across multiple geographies, validating the platform's adaptability across regulatory environments, collectively contributing to ₹50L+ in MRR across upstream products.
* Pioneered IDfy's industry-first framework to detect employment proof fraud, creating a differentiated edge in background verification. Personally led a [sting operation](https://economictimes.indiatimes.com/jobs/mid-career/getting-a-fake-employment-certificate-is-easier-than-ever-are-the-checkers-keeping-up/articleshow/111918123.cms) that uncovered a major fake credential network, translating frontline intelligence into product and detection improvements.
* Identified cost-effective data sources, cutting procurement costs by over 80% for specific APIs. This unlocked incremental revenues worth 2Cr MRR for the company (PAN Plus).
* Launched Indonesia's first AI-driven Criminal Record Screening product to support regional expansion — reducing screening time by 85% (7 days → \<24 hours) and achieving 90% national coverage.
* 3x "Circle of Champions" Award Winner \- Product Innovator Category at IDfy (2023, 2024,2025)

## **Kansai Nerolac Paints, Mumbai, India 	**					                       *Aug 2020 to Aug 2022*

***Assistant Manager, Corporate Strategy***  
*Strategic Business Partner to CBO for Decorative Paints division*

* ⁠Drove adoption of super-premium products (Beauty Gold Washable, Excel Mica Marble, Impressions Kashmir) in initial launch markets through innovative sales schemes like Grih Lakshmi Ka Gold (GKG) — delivering a 90% increase in super-premium volumes during the scheme tenure  
* Shaped launch strategy for 3 major products (Beauty Gold Washable, Excel Mica Marble, Impressions Kashmir), delivering comprehensive market mapping that directly informed product positioning and launch strategies across super-premium segments  
*  ⁠Built and maintained the eligibility framework for a multi-tier dealer loyalty program, tracking performance metrics year-round to surface actionable insights and inform scheme launches that supported dealer growth  
* Spearheaded a procurement optimisation initiative covering ₹500 Cr in indirect purchases \- recommended consolidating vendors and optimising inventory to deliver ₹17 Cr in annual savings, a 3.4% cost reduction  
* Engaged actively in crafting the company's FY 2020-21 Annual Report, coordinating with internal and external stakeholders for timely completion, and adeptly encapsulating the organization's performance and milestones in the MD\&A section

# **SIDE PROJECTS**

## **Counted App**  
Status: Launched

Counted transforms the abstraction of finite time into a visual reality. It is a relationship mindfulness tool designed to help you move from vague guilt to intentional awareness, focusing on the people who matter most.

Source: https://github.com/prathams96/counted-app

## **Equity Wire**  
Status: Building

Equity Wire decodes Indian listed-company disclosures into fast, factual, and easy-to-understand market updates. It helps investors cut through noisy filings, understand what companies actually announced, and know why those events matter.